01 / THE CHALLENGE
What needed solving
To create an impactful design that would resonate with the target audience. To construct a seamless design system that could flow across all the elements of the brand, both online and offline, creating a cohesive and unforgettable experience. To conceptualize the space experience and merchandise design that would create a clear winning differentiator among all the events in the category. To design and develop an offbeat, easy-to-navigate website while ensuring never-before-seen designs with seamless content integration.
02 / THE APPROACH
How it took shape
We understood the importance of adding intricate elements to the overall design that would allow us to position the festival and connect with the youth and hence multiple Gen-Z elements and tonality were adapted seamlessly across all designs.
03 / THE RESULT
What was delivered
Everything from the brand identity and communication to the space experience and website, really helped Vibin’ connect with its audience, making it a huge success, with several cities being sold out within days of the launch.
