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// Project 02 / Brand identity
PORTFOLIO PROJECT
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// The project story
The challenge, the approach and the result behind this project.
Giving Chin’s Coffee a personality of its own while retaining a recognizable connection to Chin’s and Chinlung. Bringing coffee culture into the brand’s irreverent, youthful world without slipping into familiar café territory. Turning the mascot from a graphic device into a character capable of carrying stories across the experience. Creating an identity that could travel naturally from cups and collaterals into signage, surfaces, and the physical space.
We gave Chin’s Coffee an expressive identity with enough personality to fill the room. The mascot became a recurring character, popping up across packaging, collaterals, signage, and spatial moments with a life of its own. Bold graphics and playful applications carried the same energy throughout, turning the café into a world people could recognise before they even took the first sip.
Chin’s Coffee takes the equity of an existing universe and gives people a new way to experience it. The character-led system creates stronger recall across every touchpoint, while the spatial identity turns a coffee stop into a destination with enough personality to keep people looking, engaging, and coming back.
// Project visuals
// Your next chapter starts here.
A fresh idea, a tricky challenge, or a bigger next step.
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