// Project 09 / Brand identity

Where Every Night Finds Its Flavor

OohmamiHospitality

PORTFOLIO PROJECT ↗

ProjectOohmami DisciplinesBrand identity IndustryHospitality WorkBrand and digital

// The project story

The brief.
The thinking.

The challenge, the approach and the result behind this project.

01 / THE CHALLENGE

What needed solving

Creating a hospitality brand that balances premium dining with a playful, energetic personality. Designing a mascot that feels distinctive, memorable, and practical across every brand touchpoint. Building a cohesive identity that translates seamlessly from graphics into the physical space. Aligning multiple stakeholders, architects, and execution partners without losing creative intent.

02 / THE APPROACH

How it took shape

We built Oohmami from the ground up, shaping everything from its name and visual identity to the smallest details across the space. The mascot, graphics, menus, signage, uniforms, and environmental elements were designed as one connected system, creating a brand experience that feels vibrant, immersive, and unmistakably its own.

03 / THE RESULT

What was delivered

Oohmami opened with an identity that extends far beyond its food. Every touchpoint works together to shape a memorable dining experience, creating a brand that feels cohesive, instantly recognizable, and built to leave a lasting impression long after the table is cleared.

// Project visuals

Bring the ambition.
We’ll bring the good stuff.

A fresh idea, a tricky challenge, or a bigger next step.
Let’s compare notes.

Let’s talk growth↗ A useful conversation. A clearer starting point.

✳

Where Every Night Finds Its Flavor