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// Project 03 / Brand identity · Web development
PORTFOLIO PROJECT
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// The project story
The challenge, the approach and the result behind this project.
Standing apart in a nutraceutical category crowded with clinical language and familiar wellness codes. Communicating credibility and efficacy without making supplementation feel pharmaceutical or intimidating. Creating a distinctive identity that feels relevant to everyday lifestyles while still inspiring trust. Building a packaging and communication system flexible enough to scale across products and categories.
We built Dailies around a simple idea: good nutrition should feel easy enough to become everyday behaviour. That thinking shaped the positioning, voice, identity, and packaging into one approachable system, balancing credibility with a more contemporary, lifestyle-led personality. Clear product architecture keeps the range easy to navigate, while a distinctive visual language gives Dailies plenty of room to grow.
Dailies enters a crowded category with a point of view people can actually relate to. The identity makes supplementation feel more approachable, creates stronger distinction on shelf and across touchpoints, and gives the brand a scalable system ready to accommodate new products without losing recognition.
// Project visuals
// Your next chapter starts here.
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